Patrice Pollack
SVP, Executive Creative Director
Thousands of children across Canada spend the holidays in the hospital. We wanted to bring them the gift of cheer.
We created a special microsite that funneled #CanadaCarols videos from across the globe.
We strung all of our voices together to create the world's largest Christmas Carol.
Then, just two days before Christmas, we uploaded the carol onto specially designed iPads that we hand delivered to every children's hospital across the country.
