The ‘Good Deeds Cup’ has always been a movement encouraging young hockey players to take the values they learn on the ice and apply them to their community off the ice. But what we’ve realized in our seventh season is how important cumulative effort is. Even small acts of good can impact the culture of hockey and improve communities across Canada. They can quite literally change the game. By prioritizing the sheer number of good deed submissions, rather than focusing on the best good deed, we opened the program up to celebrate all good deeds equally.
