Clio Music Bronze
Ex Awards Silver
2X AICP Next Awards
Type: Activation, PR, Influencer
Reach: 1.5M Torontonians, 5.9M impressions, 100+ hours in free recording time
2X One Show Shortlists
Type: Social Media, OOH, Sponsorship
Reach: 2.4M impressions, 675K reach, 341K engagements
ACT Great Ads for Good Shortlist
Type: TV, Web, Social, Activation, PR, Design
Ex Awards Silver
Type: Stunt, Activation
Reach: 28.7M social impressions and +20% sale increase
Type: Activation
Reach: 30K Offline Engagements, 325 deposits, Applied Arts feature
Cannes Shortlist
The One Show Merit
Clio Sports Bronze & Shortlist
2X SIA Gold
ADC Awards Merit
Marketing Awards Merit
Atomic Awards Bronze
Sponsorship Marketing Awards Winner
Type: Activation, PR Strategy & Execution, Contesting & Concepting
Reach: 500M Media Impressions, 2M Social Engagements, 273+ Media Stories,
7 Countries reported on the campaign
The One Show Silver Pencil
4X Cannes Shortlist
ADCC Merit
Type: Posters, OOH
The One Show Shortlist
Atomic Awards Gold
Strategy Awards Silver
Effies Bronze
CMA Awards Bronze
Marketing Awards Merit
Type: Content
Reach: Awareness: 8x objective (480% increase), Purchase Intent: 2x objective (115% increase), Ad Recall: 2x objective (100% increase), Completion Rate: 3x objective (190% increase), Positive Sentiment: 350% increase
Effies Finalist
CMA Bronze
Marketing Awards Shortlist
Type: Content Creation, Influencer Campaign, Website Design
Reach: 5X Instagram follower growth, 4,500% increase in web traffic, 51M impressions ($0 paid), 5,636% increase in brand mentions
Best Ads Feature
Type: Content
Reach: 52 % increase in units sold (5 weeks post campaign launch), 12% increase in dollar sales year over year, 4M media impressions
Type: PR, Influencer, Product Innovation
Reach: 20M impressions in less than 4 weeks, 6% growth in overall sales vs. -9% YOY, 1.5pt growth in Market Share, 99.7% campaign positive sentiment, Campaign lifted Brand Recall +5 pts and Purchase Intent +3 pts (2x the CPG average), Coverage included CP24, Global News, CTV, Global Advisor, and Strategy Magazine, Sold out of limited edition holiday tins.
