Patrice Pollack
SVP, Executive Creative Director
We turned Foot Locker’s flagship store into a music studio and a launchpad for Toronto’s emerging artists.
Converse and Foot Locker didn’t just drop a music series—we built a pressure-cooker for raw talent. Inside Foot Locker’s Toronto community store, we created a pop-up studio where nearly 40 emerging artists had just one hour to write, record, and film a full-length music video. The result? A high-stakes, high-energy creative challenge that not only showcased songwriting and performance skills but also amplified Toronto’s next wave of musical talent—right from the heart of sneaker culture.
