2021 wasn’t great. Especially for kids. They were trapped inside so bored, they turned into little monsters.
But Lunchmate had their own problem. No school, meant no school lunches. So we created a new usage occasion that didn’t just help with lunch, but with boredom too. Using real life footage we turned bored kids into Bordimer, the bordest monster ever. And positioned Lunchmate as a way to put fun on the table.
Our spots ran on the usual channels, but to get parents attention, we took to TikTok, a new space for the brand and stopped parents in their tracks with a custom EDM track of our own.