Toronto has always a hard time keeping star athletes. With Toronto FC's signing of Italian football superstar Lorenzo Insigne (AKA il Magnifico), fans were as excited for the season as they were fearful of losing yet another star athlete.
But a city is more than just where an athlete gets to play, it's where they have to live. So how could Mastercard, proud sponsor of Toronto FC, use Priceless moments to help fans convince Insigne that this one is worth calling home? By creating the ultimate city guidebook, crowd sourced by TFC’s biggest fans.
