Patrice Pollack
SVP, Executive Creative Director
We made thrifting a game of luck.
For Gen Z, the thrill of hitting the jackpot isn’t found in a lottery ticket—it’s in finding that one-in-a-million piece at a thrift store. Partnering with FCB, alongside upcycling designer Kevin Leonel, we created a capsule collection where each item was not just a fashion find, but a ticket to win a potential $70 million.
