Reel Start is a nonprofit that empowers youth from underrepresented communities to change their world through film. But with awareness lacking outside of the film industry, they needed a hard-hitting campaign to reach their fundraising goals. We created “Give new Voices a Voice,” a video campaign showcasing the students’ passion and potential, while highlighting the fact that they have yet to be heard in Hollywood. It’s a powerful, honest rallying cry for diversity in cinema.
To increase the campaign’s impact, we built a new website for Reel Start from the ground up, which provides additional information and storytelling around the organization’s mission.
